Dan Diker is interviewing Lt. Col. (Res.) Avital Leibovich, Director, American Jewish Committee (AJC), Jerusalem & Former Head, Interactive Media Branch, Spokesperson’s Unit, IDF, Israel.
Her distinguished career spans over 20 years in a wide range of senior media and public relations positions within the Israel Defense Forces (IDF), where she served as the face of the IDF to the international community during critical events such as the ‘Cast Lead’ and ‘ Pillar of Defense’ operations, Gilad Shalit’s return and many others. Immediately before coming to AJC, Lt. Col. Leibovich served as head of the Interactive Media Branch of the IDF Spokesperson’s Unit, a branch which she was uniquely positioned to create as a response to the rapidly growing influence of social networks and internet platforms in the media world.