Joining host Aaron Poris for the second episode of “Actually Serious” is Villy Abraham, Assistant Professor and consumer behavior expert. In this episode, Abraham delves into his research on health food warning labels and discusses what makes people buy or avoid sugar-laden food. Poris and Abraham delve into whether or not Israel’s red food warning labels are enough to deter consumers and what can be done to better help consumers understand what they are buying. This episode is a must-listen for anyone interested in the intersection of consumer behavior, nutrition, and public health policy.